Jeeon aims to create a model for delivering quality healthcare to 4 billion rural people in the developing world, using technology to upgrade local micro-providers into a viable delivery channel and establish a trusted brand for primary healthcare. An established rural pharmacist or paramedic is selected as a franchisee, and provided with a suite of mobile applications and rapid diagnostics equipment. The pharmacist can use the tools to upskill themselves and learn how to treat common illnesses, connect the patient to an urban doctor for a real-time teleconsultation for more complicated cases, and refer patients to hospitals and other facilities for surgeries or advanced care. It also becomes a channel for delivering other health content and products/services at the last mile, as rural pharmacies have high foot traffic already with 70% of the rural market share.